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Panel

Strategizing the Brand Value in the AI Era

This panel explores how brands can leverage AI to enhance loyalty, personalize interactions, and integrate AI into their strategies while preserving their unique identity.

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Hélder Quintela 2024Jornalista, DIGITAL INSIDEver biografia
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Inês Condeço 2024Head of Marketing & Communications, FNACver biografia
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Ana André 2024Head of Marketing, Leroy Merlinver biografia
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Mónica Sousa 2024Head of Marketing, IKEAver biografia
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Marta Quelhas 2024Head of Marketing Personal Care, Beauty &Wellbeing and Digital Marketing, UNILEVERver biografia

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